Hillary Clinton: "This Starts With You"
https://www.hillaryclinton.com/
https://www.hillaryclinton.com/
Based on Clinton's slogan "This Starts With You" and the color scheme of her logo, it is safe to assume she is targeting young adults. On her website, the header displays Hillary smiling and paying attention to her supporters which provides evidence she is a compassionate person. If you look closely, those supporters appear to be college students or recently graduated young adults. Also, in the lower right side, there is a tab that will lead to merchandise, and the models of her attire are young which can catch the attention of other young adults. | Color Scheme: Red- Bold, Youthfulness Blue- Strength, Trustworthy White- Balance and neutral |
Donald Trump: "Make America Great Again"
https://www.donaldjtrump.com/
https://www.donaldjtrump.com/
Like Hillary Clinton, Donald Trump seems to be making his mark among the young adults of America. His website features his confident self showing a peace sign with his hands which is typically a gesture used among adolescents and young adults. He is also attracting this generation by becoming active on social media accounts such as twitter (i.e @realDonaldTrump) to show his personal thoughts to his 4.9 Million followers! | Color Scheme: Red-Bold, Youthful, Excitement White- Balance, Neutral, Calm |
Jeb Bush: "#AllInForJeb"
https://jeb2016.com/?lang=en
https://jeb2016.com/?lang=en
Based on his slogan alone, it appears that Jeb Bush is aiming towards young adults, just like Clinton and Trump, however, on his website, under the "Meet Jeb" tab, (and actually throughout the website) he talks about his relation and devotion to the Hispanic citizens. Being the former governor of Florida with its grand number of Latino citizens, he has centralized his campaign to get their support and attention, primarily the Latino Young Adults. | Color Scheme: Red- Bold, Youthfulness Blue- Strength, Trustworthy White- Balance and Neutral |
Martin O'Malley: "Rebuild the American Dream"
https://martinomalley.com/
https://martinomalley.com/
As well as my previous examples, I believe O'Malley is aiming for the votes and support of young adults. As this is similar to most other presidential candidates, O'Malley is also leaning his efforts towards Veterans based on his Goals as President. His slogan is very similar to Trump's "Make America Great Again", however "Rebuild the American Dream" has a stronger, patriotic ring to it which can be very effective in gaining support. | Blue- Strength, Trustworthy White- Balance and Neutral |