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Doug J. Chung, an assistant professor of business administration at Harvard Business School researched the influences of different marketing strategies on presidential elections. He found that:
Marketing wise, in the 2012 US Presidential Election between Obama and Romney was the most expensive in history! Both campaigns spent $2.3 billion just that year!
Based on this investigation, voters are more influenced by the consistent message being projected by the candidates through their interests and each political party has a specific target market to gain votes. Democratic candidates tend to gain votes from people in Urban areas by using field operations while Republicans were super successful using Social Media.
Campaign Marketing may take a new toll for this upcoming 2016 election because there is word that Google may be the most influential strategy. "In other words: Google’s ranking algorithm for search results could accidentally steal the presidency." (http://pbjmarketing.com/can-google-influence-the-2016-presidential-election-oh-you-bet/). A study was conducted to see how this worldwide search engine can really change the game. "The study, which examined groups of undecided voters, found that Google users who searched for candidates and found positive news stories ranked before negative stories were 45% more likely to vote for that individual." (http://pbjmarketing.com/can-google-influence-the-2016-presidential-election-oh-you-bet/).
Basically, if the candidates campaign strategies and actions are positive throughout the year, it is more than likely they will win the presidential election in November. "One of the most compelling features of SEO [Search Engine Optimization] is the ability to see what your target audience (or customers) is looking for." (http://pbjmarketing.com/can-google-influence-the-2016-presidential-election-oh-you-bet/). This proves that marketing for not only politics, but for businesses in general is very effective and can change the business's popularity and profit drastically.
- Voters were more heavily influenced by a candidate’s own advertising than outside advertising (such as those sponsored by Political Action Committees)
- Mass media advertising and retail campaigning were more effective for Republican candidates
- Field operations (like get-out-the-vote efforts) were more effective for Democrats candidates
Marketing wise, in the 2012 US Presidential Election between Obama and Romney was the most expensive in history! Both campaigns spent $2.3 billion just that year!
Based on this investigation, voters are more influenced by the consistent message being projected by the candidates through their interests and each political party has a specific target market to gain votes. Democratic candidates tend to gain votes from people in Urban areas by using field operations while Republicans were super successful using Social Media.
Campaign Marketing may take a new toll for this upcoming 2016 election because there is word that Google may be the most influential strategy. "In other words: Google’s ranking algorithm for search results could accidentally steal the presidency." (http://pbjmarketing.com/can-google-influence-the-2016-presidential-election-oh-you-bet/). A study was conducted to see how this worldwide search engine can really change the game. "The study, which examined groups of undecided voters, found that Google users who searched for candidates and found positive news stories ranked before negative stories were 45% more likely to vote for that individual." (http://pbjmarketing.com/can-google-influence-the-2016-presidential-election-oh-you-bet/).
Basically, if the candidates campaign strategies and actions are positive throughout the year, it is more than likely they will win the presidential election in November. "One of the most compelling features of SEO [Search Engine Optimization] is the ability to see what your target audience (or customers) is looking for." (http://pbjmarketing.com/can-google-influence-the-2016-presidential-election-oh-you-bet/). This proves that marketing for not only politics, but for businesses in general is very effective and can change the business's popularity and profit drastically.