The ALS Association spread awareness of the ALS disease by trending their hashtags which promote awareness and create a fun, summer-friendly challenge for everyone. #ALSIceBucketChallenge.
Through Social Media, 17 million people doused themselves in freezing cold water and donated well over $100 million to find a cure. These videos were watched by 440 million people over 1 billion times. Now, since 2014 they have made the tradition every August to challenge franchises and donors to raise money to #ChallangeALS.
"Throughout the month [of August] , each Major League Club will host its own ALS Ice Bucket Challenge and will then challenge another franchise, along with two other local personalities or organizations, to participate in the charitable effort. MLB is also donating $100,000 to The ALS Association. The funds will be used to further collaborative efforts among several ALS organizations to find treatments and a cure for the disease. MLB is also encouraging fans to consider donating to support the ALS community at ALSIceBucketChallenge.org." (http://www.alsa.org/news/media/press-releases/als-ice-bucket-challenge-is-back.html)
Through Social Media, 17 million people doused themselves in freezing cold water and donated well over $100 million to find a cure. These videos were watched by 440 million people over 1 billion times. Now, since 2014 they have made the tradition every August to challenge franchises and donors to raise money to #ChallangeALS.
"Throughout the month [of August] , each Major League Club will host its own ALS Ice Bucket Challenge and will then challenge another franchise, along with two other local personalities or organizations, to participate in the charitable effort. MLB is also donating $100,000 to The ALS Association. The funds will be used to further collaborative efforts among several ALS organizations to find treatments and a cure for the disease. MLB is also encouraging fans to consider donating to support the ALS community at ALSIceBucketChallenge.org." (http://www.alsa.org/news/media/press-releases/als-ice-bucket-challenge-is-back.html)